Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the opportunity to stay in-touch with shoppers throughout the day—whether they’re at-home, running errands, on break at work, or researching a new product while waiting in line.

While bombarding prospects with several mobile ads is likely to irritate them, research has shown consumers are increasingly receptive to the idea of incentivized advertising. In fact, up to 80% of shoppers have said they would watch a mobile ad in exchange for rewards or discounts from their favorite brand or retailer. Rewarded video ad spending grew by 139% (triple that of other video ad formats) from 2017 to 2018, and was estimated to reach $7 billion by the end of 2019—clearly it’s a comfortable format for marketers, and a lucrative one.

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