Successful marketing comes in all shapes and sizes. From SEO to social media marketing, email outreach to affiliate programs, marketers have lots on their plates. Sometimes, however, successful marketing can be very simple, indeed. The central premise of incentive...

Customer incentives are rewards offered by brands in exchange for the completion of brand-building behaviors. The type of reward may vary from discounts and free gifts to reward points and VIP access to new products. The goal is to actively show that the brand values...

There are many ways to reach consumers today on social media, from celebrity endorsements to social media influencers highlighting products in sponsored posts. A newer tactic that's providing high-impact social influence over consumer purchasing decisions is...

Reward programs in marketing works and we don’t have to look very far behind, to find the evidence. A recent study found out that 82.4% of customers tend to shop more from stores that have some form of reward program. This goes on to prove the effectiveness why use...

Advertisers are always looking for effective ways to engage consumers, communicate their messages, and drive conversions. Mobile apps are the latest frontier, as they allow marketers the opportunity to stay in-touch with shoppers throughout the day—whether they’re...

Also known as 50 reasons to take a really close look at your own ads. 3 of my favorites: Living with Addition? (If you missed it, read those three words again) Anxiety Disorders – Now Only $45.00 (Thanks, but I got mine for free!) Join Hands to Make Our Hospital...

Sending email is free, creating a Facebook page is free, Twitter outreach is free, cold-calling is free, publicity is free, referrals are free, and advertising costs money. So why is it that even with all of these wonderfully low cost and free ways to promote your...

If you are looking for ways to motivate your audience then incentives always work. People love to get something for nothing. This type of advertising is great for brand awareness, to gain leads, and to motivate referals to give just a few examples. Read more.. Try...

It is so important for you to get real traffic to your site. Paid traffic can be expensive but when you read what is outlined here you will realize you do not have to spend so much on traffic. The key however is to get real traffic. Cheap traffic doesn't get you...

I don’t know about you, but I have an obsession with finding cheap website traffic that converts amazingly. I mean, I sure, also run ad campaigns with a much higher CPC than the one that you see in the title of this post, (on platforms like Google Ads, Facebook Ads,...